An event description is a text or copy that tells audiences all the essential details about your event. These details should come together so that it compels potential attendees to register. But more than driving up attendance, a good event description can pique the interest of non-members and even the press.
In a nutshell, an event description should cover the who, what, why, where, when and how of your event to give potential attendees reasons to show up.
Venue setup: arrange seating, stage, podium, and registration desk.
Test AV equipment: microphones, projectors, screens, and internet connections.
Set up signage, banners, and branding materials
Welcome speech by the host/emcee.
Overview of the seminar agenda and objectives.
Topic: "The Future of IT in Business."
Lunch served. Open networking opportunity for attendees.
Session 1: "Cybersecurity Best Practices."
Collect attendee feedback forms or distribute online survey links.
Pack up materials, banners, and equipment.
Final networking and informal conversations.
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